This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. The launch of the Smartbatch Frost Collection from PolyOne (Avon Lake, OH) gives marketers a distinctive look on-shelf: the translucent color series for PET and recycled PET (rPET) bottles mimics frosted and etched glass to enhance the bottles’ perceived value. The Collection was developed in response to increasing demand from regional brands in China for greater product differentiation, especially in health, beauty and personal care packaging for greater product differentiation, shelf appeal and environmental responsibility. The collection of color and additive formulations can also bring benefits to molding operations by streamlining production and reducing manufacturing cost. “We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness,” says Say Eng Lee, general manager, Color & Additives Asia at PolyOne. Bes...