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The launch of the Smartbatch Frost Collection from PolyOne (Avon Lake, OH) gives marketers a distinctive look on-shelf: the translucent color series for PET and recycled PET (rPET) bottles mimics frosted and etched glass to enhance the bottles’ perceived value.

The Collection was developed in response to increasing demand from regional brands in China for greater product differentiation, especially in health, beauty and personal care packaging for greater product differentiation, shelf appeal and environmental responsibility. The collection of color and additive formulations can also bring benefits to molding operations by streamlining production and reducing manufacturing cost.

“We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness,” says Say Eng Lee, general manager, Color & Additives Asia at PolyOne.

Besides the obvious visual impact, there's other benefits for molders, consumers and the environment.

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“Brand owners continually strive for visual and tactile differentiators in their packaging to increase consumer engagement, enhance shelf appeal, drive brand awareness and increase sales,” Reboux tells PlasticsToday. With our Smartbatch Frost Collection, we collaborate directly with our customers to develop a customized solution that embodies the exact look and feel they want while delivering the properties they need for their specific application. Our goal was to enable aesthetics to meet functionality.”

Reboux notes that products using the Collection are already in the market, though she was unable to divulge any customer names at this time.

PLASTEC Minneapolis returns to the Minneapolis Convention Center on Oct. 23 and 24, 2019. The event is co-located with Medical Design & Manufacturing (MD&M) Minneapolis, along with shows devoted to automation technology and packaging. Go to the event website for additional information and to register to attend.

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